To commemorate its 300th location and in support of Share Our Strength’s No Kid Hungry campaign, Sweet Frog Premium Frozen Yogurt recently launched its 300 For 300,000 campaign to help connect children around the country with the food they need to learn and grow.
The 300th location is set to open soon on Richmond Highway next to Gold's Gym. According to Public Relations Chair Cameron McPherson, the store is currently going through inspections and will open soon after. There is a second Sweet Frog location at Kings Crossing, located at 6307-F Richmond Hwy. Another location is closer to the Kingstowne area at 508-D South Van Dorn St.
As part of the campaign, Sweet Frog has declared Sept. 22 its “No Kid Hungry Day," according to a recent news release. The company and its participating stores will make donations that will help connect kids struggling with hunger around the country with up to 300,000 meals.
Sweet Frog customers can also help out by making additional contributions in-store or online.
For patrons who visit local stores, sweetFrog will host their “300 Cups” sweepstakes where three lucky patrons will have the opportunity to each win 100 free 12 oz. cups of yogurt. The first 300 people who visit each store will have a chance to enter.
“One of the values behind the founding of sweetFrog is a commitment to serve the community, and our collaboration with the No Kid Hungry campaign is very much in keeping with that pledge,” said Derek Cha, founder and CEO of sweetFrog. “Our mascots Scoop and Cookie join me in encouraging guests to come out and make this campaign a ‘sweet’ success. We’re in the business of putting smiles on kids’ faces, and that starts with making sure every child has enough to eat.”
The campaign will continue through Sept. 21 at participating stores in the Alexandria area and across the country.